Tag Archives: Marketing

What’s on my bookshelf? The Wizard of Ads

 

Here is the first of an occasional wordinventions feature, What’s on my bookshelf?
I hope you like it.

Today: Marketing consultant Roy Williams’ The Wizard of Ads from the trilogy by the same name.

Quote: “Intellect is to be cherished. Please don’t think I’m trying to diminish it. I’m merely urging you to give intuition the credit it deserves. I hope to give you the courage to follow your heart. Sometimes the thing that makes the least sense is exactly the right thing to do.” [page 182]

I like this work because it places just as much emphasis on people skills and life’s intangibles as it does on effective writing.

What’s on my bookshelf? The Wizard of Ads

 

Here is the first of an occasional wordinventions feature, What’s on my bookshelf?
I hope you like it.

Today: Marketing consultant Roy Williams’ The Wizard of Ads from the trilogy by the same name.

Quote: “Intellect is to be cherished. Please don’t think I’m trying to diminish it. I’m merely urging you to give intuition the credit it deserves. I hope to give you the courage to follow your heart. Sometimes the thing that makes the least sense is exactly the right thing to do.” [page 182]

I like this work because it places just as much emphasis on people skills and life’s intangibles as it does on effective writing.