Here is the first of an occasional wordinventions feature, What’s on my bookshelf?
I hope you like it.
Today: Marketing consultant Roy Williams’ The Wizard of Ads from the trilogy by the same name.
Quote: “Intellect is to be cherished. Please don’t think I’m trying to diminish it. I’m merely urging you to give intuition the credit it deserves. I hope to give you the courage to follow your heart. Sometimes the thing that makes the least sense is exactly the right thing to do.” [page 182]
I like this work because it places just as much emphasis on people skills and life’s intangibles as it does on effective writing.
Word Inventions 