Today–reach out to people.
Plan your cookbook-signing.
Your biggest challenge: Finding an actual brick-and-mortar bookstore.
Alternatives? Set up a promotion table at the meat counter in Earl and Pearl’s Stop n’ Shop. [Better provide skewers and samples. Hungry shoppers don’t exactly sprout cash for text-on-paper.]
Next to the table, try something subtle, yet memorable.
“Portion-control is for wimps. Buy the whole book!”
