Today–reach out to people.

Plan your cookbook-signing.

Your biggest challenge: Finding an actual brick-and-mortar bookstore.

Alternatives? Set up a promotion table at the meat counter in Earl and Pearl’s Stop n’ Shop. [Better provide skewers and samples. Hungry shoppers don’t exactly sprout cash for text-on-paper.]

Next to the table, try something subtle, yet memorable.

“Portion-control is for wimps. Buy the whole book!”



Writer. Former teacher. Baker. Spoiler of dogs.


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