This kind of thing has been on my mind lately. I recently unsubscribed from emails from a content provider. The follow-up screen asked for my reason for leaving.

Names and specifics have been omitted because the person does offer value and it’s not as if we are witless pawns in these transactions, but still…these folks are making lots of money and I really don’t think once they’ve hit it big they need to resort to subject line tricks…

Am never thrilled with the subject line of “Join — for $97!”.

Since that ‘$97’ is actually the first of twelve $97 payments, it feels disingenuous coming from someone who emphasizes authenticity. You are likable and for the most part genuine, but those subject lines make some of us feel like you or your employees are wanting to ‘cash another check’. Keep up the good work, but have your writers rethink their wording for those last-ditch, ‘last chance to join’ emails.

I’m curious. Do other folks share my reaction?

Also on my mind lately…

“For it isn’t enough to talk about peace. One must believe in it. And it isn’t enough to believe in it. One must work at it.”

Eleanor Roosevelt

Categories: Writing

TMH

Writer. Former teacher. Baker. Spoiler of dogs.

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